E commerce is playing very important role in the economic development of the country. The extension of ecommerce volumes in India is attracting the attention of players around the world. The e commerce has changed the way business is done in India. People have evolved as one of the most effective instruments of economic transformation. E commerce sector has been facing so many problems as number of Indian users are increasing rapidly. Today, the Indian people are more aware towards digital medium. Digital medium tools play vital role in their regular life. The main benefits of e commerce is Niche market dominance. The main challenges of e commerce are technological disruption, lack of awareness, security issues and no physical presence.
by Mrs. Arati Ramchandra Magdum "E-commerce Users in India"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019,
Paper URL: https://www.ijtsrd.com/management/marketing/23052/e-commerce-users-in-india/mrs-arati-ramchandra-magdum