Technology is a driving force in the global age and is taking over in every way mobile and internet banking is just a few examples of the ever developing technology advancements. Mobile banking is a new way of banking, as it makes it easier for consumers to access their finances, even from rural remote areas. Mobile banking technology which is the third era of technological innovation of banking sector after phone and net banking and comparatively its growth is phenomenal when compared to the first two eras. Currently in India the Mobile Banking is growing fast because demonetization of economy, the customers are opted for online banking and M banking facilities provided by the bank and the worldâ€™s second largest subscriber base in mobile sector therefore this leads to increases the mobile banking users in India. The purpose of the study was to investigate the effect of mobile banking on customer satisfaction in banks.
by Ashvini sanjay Khot "The Impact of Mobile Banking on Customer Satisfaction"
Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019,
Paper URL: https://www.ijtsrd.com/management/consumer-behaviour/23053/the-impact-of-mobile-banking-on-customer-satisfaction/ashvini-sanjay-khot